Tiger’s Mad Men
The bizarre world of advertising — its amoral landscape — is nakedly betrayed in the recent tone-deaf Tiger Woods advertisement for Nike in which his father counsels Tiger from the grave. Now just that description, using a deceased parent to regain endorsement contracts, would ring alerts for most people’s sense of decency, but it didn’t for Tiger, and certainly not for Mad Men where tactics and technique seem to trump most everything.
The most articulate of the commentators quoted by the NYT said of the commercial that it…
… pretends to be a quasi-religious, spiritual statement, [but is actually] a vile economic rescue mission.
Well said. When money is at stake, anything goes. The fact that Woods signed on, was okay with this use of his dad’s voice, also, once again, deprecates Tiger The Brand, not to mention the man.
