Steve Jobs

The enormous response to the death of Steve Jobs is remarkable. For a public figure, a man who ran a corporation, to have entered the emotional life of so many is an affirmation of Jobs beyond his industry. People are grateful for the tools he made. For the enjoyment and possibility those tools have brought. The tools he made, or made possible, have opened so many possibilities for me in my work.

He was more identified with his multi-billion dollar corporation than people who run small businesses who have their name on the door. He didn’t push himself forward to gain fame; he was up front making presentations because he loved the products he was so involved in creating. He never felt a salesman – always an enthusiast who shared his audience’s pleasure. He had an aesthetic response to objects and tools. He was proud of what he did.

His signature quote: He didn’t give people what they wanted, he gave them what they didn’t know they wanted. That quality of breaking the mold and believing you can accomplish your self-set task is an essential of true creativity.

It also seems likely that the outpouring of sadness over the death of Steve Jobs has to do with his personality and the times. His body frail, but his spirit vigorous, even at the end; he had an optimism and belief in the future. A vibrant, creative individual at a time where there seem no leaders, no easy answers.